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What Is Search Engine Optimization?

"Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results." - Wikipedia

Listing Solutions researches and applies the actual search terms typed into Google, the most frequently used search engine available. We submit the address of your page (URL) to various search engines which sends spiders to crawl your pages, extract links and return information found on your pages. Our main focus includes editing your content and HTML, which allows us to increase your content relevancy and to ensure that your website is easily searched (indexed) by the search engines. Our website designs, menus, content, images and videos have been optimized for the purpose of search engine exposure. Our "search engine friendly" websites and services are guaranteed to get you the exposure needed to compete in today's challenging market.

There are a number of ways to increase the prominence of a web page within the search results (SERPs). Listing Solutions employs the following practices when helping our clients achieve success online:

Cross linking between pages of your website to increase the amount of links to important pages.
Create content that includes frequently searched keywords and phrases.
Meta Tag Optimization (Title | Description | Keywords)
Adherence to "White Hat SEO" standards and guidelines

White Hat SEO Techniques V.S. Black Hat SEO Techniques

Search Engine Optimization techniques are classified into two categories: White Hat SEO or Black Hat SEO.

"White hats tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.

White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content. Traditional marketing means have allowed this through transparency and exposure. A search engine's algorithm takes this into account, such as Google's PageRank.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. Companies that employ overly aggressive techniques can get their client websites banned from the search results." - Wikipedia